Inspiring you to take personal action.

Our mission is to inspire you to take personal action to make a difference and to feel better about your impact on the planet. Studies show that when people take constructive action, anxiety over climate change diminishes. Therapy for the planet and better for my mental health?


We have spent time researching the incredible work of other companies and organizations and put it all in one place.  Our hope is to simplify the research for you, and to serve as a one-stop shop you can trust to help you achieve the goals you set.  There is so much information out there, it can be overwhelming and paralyze you into taking no action at all, while instantly creating more anxiety about the threat of climate change, so we hope to make it easier for you.


Announcing the Cold Water Wash Challenge!

Ready…set…wash!

Save a bundle when you wash in old water!

Save energy, protect the planet, protect your clothes and … be in the running for $100 Visa gift card, REI Merchandise and Tru Earth Laundry Detergent!

Click Here to take the Challenge!


Did you know that the month of July is known as Plastic Free July


The challenge is to start to eliminate single use plastic for the month of July as much as you can.  One great way to do this is by choosing a laundry detergent that doesn’t come in a plastic bottle.  A few of us at the Personal Climate Action Center have started using Tru Earth laundry strips to avoid the single use laundry plastic bottle. Since the detergent comes in the form of strips, no plastic bottle is used—instead they come in a small envelope that is great to travel with as well.  This eliminates the plastic bottle from potentially ending up in our landfills or oceans.  In addition, it’s lightweight which results in less transportation pollution.  94% less transportation pollution to be exact! So what a great way to participate in Plastic Free July – start using Tru Earth laundry detergent strips!  Even better, Tru Earth is giving our organization, 7th Generation Advisors 20% back for each purchase made through this link.

We also offer an Action of the Week which you can access by signing up for our weekly newsletter here: